How to Increase Retention and Show Value to Employees

We all know how costly the hiring process can be.  Finding, hiring, and keeping qualified talent is a long process, that takes a huge financial toll on many construction companies.  Construction companies often have the hardest time with their employee retention.  Short-term work, physical work, long hours, and more pose a challenge to hiring managers and recruiters.  However, there are ways in which you can increase your employee retention, and show great value to your employees.  Here are a few strategies you might wish to consider in your company:

  • Culture – many construction companies simply overlook the importance of company culture to their employees. Just as in any other industry, employees want to work at a company that has a cultural fit to them.  This could start with the rapport and teamwork between managers, supervisors, foreman, workers, and office staff.  Learn to collaborate with your employees, instead of dictating.  This will make them feel valued and part of the company culture.  It will encourage your employees to stay when the project is done.
  • Health and Wellness – health and wellness is important to most employees today, and especially so in the construction industry. When you provide resources for your employees regarding health and wellness, you show you care about their wellbeing.  Offering gym memberships, or free massages on-site once a month, will enhance their health, and again show you care about your workers.
  • Education – education and skill development is the key to a successful business, or so some would say. Think about it for a moment – if you offered free classes and seminars for your employees to further their skill set, how will that affect your business?  It would improve it!  Many employees want to further their skill set, but do not have the time or resources to do so.  When you provide that for them, it is another benefit that great enhances their chances of staying with you.
  • Reward – the number one reason most construction companies lose good employees is because they do not reward their employees – ever! Take the time to reward your employees.  Small gestures, such as a birthday cake break, a company picnic, or a company baseball game outing, all go a long way.  Show your employees you appreciate their hard work.

Construction companies have a more difficult time retaining employees, it is no secret.  However, there are things you can do to change that behavior within your company.  Consider some of the strategies above, and watch how your retention rate grows by leaps and bounds.

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