Social media can do a world of good for your construction company. It can strengthen your brand while helping you expand your client base. Of course, the best way to do all of this depends on the type of construction business you run and the team you have in place.
This article will go over some of the most important things to keep in mind as you develop your social media presence.
Be Strategic About Your Posts
Many companies make a mistake when they think about social media (and social media marketing) as just an add-on. Basically, that they can take two minutes to write a quick blurb or post a picture on whatever social media channel, and that’s that. But you really want to have someone knowledgeable who understands how this channel works. This should be someone who understands your target audience (e.g., demographics, psychographics) and can effectively write with them in mind.
The site that you post on – whether it is Facebook, LinkedIn, Twitter, Instagram, etc. – needs to make sense. This really depends on the type of construction business you run and where your potential customers spend most of their time. For example, if you are doing bespoke residential work, Instagram would be a great way to showcase your artisan work. On the other hand, if you primarily work with large corporations, establishing your company as a thought leader on a site like LinkedIn would make a lot more sense.
Whoever you tap for this position needs to be able to dedicate the appropriate time. Whoever is managing your company’s social media needs to be actively engaged, responding to comments, and building relationships with your followers. You might create some really engaging content, but if customers reach out and get radio silence, you will be missing out on a potential new contract.
Showcase Your Company in the Best Light
One of the biggest benefits of having a social media account is the ability to reinforce your brand and really provide a sense of who your company is and what you stand for. This is a way for you to give a real-time idea of what is going on. In today’s day and age, you probably want to use this as an opportunity to emphasize health and safety. What are you doing to keep your workers protected on the job site? How are you effectively working with new clients as we continue to deal with a global pandemic?
Provide a Call to Action
Here is another thing that a lot of companies forget about. Social media is how a lot of potential customers research and reach out to businesses. Make sure that you are not missing out on any potential opportunities. You should make it crystal clear is the best way for individuals or organizations to contact you.